Social SEO Tips for your Michigan Small Business

#1 Optimizing Social Media Profiles

This does not mean to sign up for Facebook upload a profile picture and then forget about everything else. No one likes to fill out information online, we know it’s no fun but the more details you add, the more search-friendly your social profile will be. So fill out all of the “About” and “Information” areas!

#2 Optimize Social Media Content

Whenever you post something, be sure to include key phrases within your content. This is true for Pinterest, Facebook, Twitter, you name it.

#3 Post Shareable Content

Posting shareable content will give your business more exposure and create more backlinks to your content.

What does this mean?

Likes, shares, repins, retweets and even comments count as online votes for your content. This is because Google can see that other people engaged in your content in one way or another and therefore it must be valuable.

#4 Use Pinterest

One way to create shareable content quickly and easily is to get pinning. Google favors pages from websites with a lot of traffic, such as Pinterest. As mentioned in Tip #2, incorporate key words into your pins, pin board titles, and pin descriptions, and pin board descriptions. You can optimize your content on any social media site, but Pinterest allows you to optimize a little further than other social sites.

#5 Sign Up for Google Plus

Hmmm… Google and Google Plus…any relation? You bet. If you want to create more online exposure, signing up for a Google Plus account is one simple way your business can start showing up in the search engines. In fact, Google Plus can influence your website’s Google ranking.

As mentioned in Tip #1, be sure to complete as much information as possible in the “About” area and use key words relative to your industry. Google Plus also allows you to include a few different links so you can link back to your website, or other social media sites.

#6 Create a Google Plus Local Listing

If you have a brick-and-mortar business, it’s crucial that you create and optimize a Google Plus Local listing (this used to be called Google Places). A Google Plus Local listing is different from a Google Plus Business Page because it allows users to connect with your business’s actual location.

Again, the benefits are two-fold, as this account will create additional backlinks to your website.